The greatest return to the real for me is within graphic design. I personally find graphic design to be incredibly inspiring and a show of true innovation. Recently graphic designers have been leaving their computers behind in an effort to break free from the confines of the screen and discover the tangile world of 3-D. Not only have they logged off but they returned to the most basic and perhaps obvious of mediums, as it surrounds us, paper. Quirky and innovative designs have been constructed from the beautiful, environmentally friendly, sustainable source, ticking all of the boxes in our current climate including economical- cheap source!! For graphic designers who may have more focused on technological advances in software and computer packages are now returning to the tangible, the weight, feel and the sensory of hand production. To return to a place where accidents and imperfections occur and designs are developing personalities with production time.
'When creative attention is turned to the material itself, the medium becomes the object and the true personality of paper emerges"- Tactile, Die getalten verlag
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