As a surface designer of our generation I can not ignore the importance of environmentally sound design through the production process to the final design; once almost a trend protect the environment is now a world wide responsibility. Along with protecting the planet through using natural resources, desposing of chemicals in an environmentally friendly way and reducing harmful chemicals from dyes etc, companies are now starting to promote fair trade.
People Tree is an organisation that promotes fair trade, ecologically sound methods of production and creating opportunities for local poverty stricken comminuties in countries such as India. They work with 50 fair trade groups in 15 countries, sourcing materials locally from silks to natural dyes and teaching new skills and creating jobs in the communities too. They use the skills of the local people and produce screen printed and hand woven/embroidered fashion.
All hand techniques with allowance for the time it takes to produce the garments, without the fast turn around of trends and seasonal fashion of mass industry. Setting an example to worldwide fashion business.
http://www.peopletreemagazine.co.uk
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