People Tree also incorporate big names to promote their cause, working with well established recognised designers and people of popular culture such as Emma Watson (as shown above)
Karen Nicol created a collection for them- on an interview with people tree Karen Nicol was asked about her feelings on using traditional hand skills "I love traditional hand skills; a lot of my work is inspired by vintage pieces... that's why I love working with people tree as you are keeping them alive"
Also in the interview both Karen and Safia (of people tree) discuss their own examples of inherited design and how their own tacit knowledge was passed down from their relatives. Nicol also expresses her love of human interaction through craft and working along side others in studios using traditional techniques, intercation of producing craft.
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